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Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.
Most founders aim at a crowd and hit no one. Pick a wedge so narrow the right buyer feels it was built for them, then expand on your terms.
The best startup ideas are not invented at a brainstorm. They are noticed by people already living at the edge of a problem, and this course trains that noticing.
Your first users won't arrive on their own. Learn the manual, unscalable work that powers a startup's earliest growth before automation ever makes sense.
Run customer interviews that surface the truth instead of the encouragement you wanted to hear, so you build the product people actually pay for.
